1. Executive Summary

Bundle IQ is a UK procurement platform that gives small and medium-sized businesses access to the buying power, tools, and market intelligence previously available only to large organisations. The platform aggregates demand across sector-specific buying communities, runs competitive tender processes on behalf of its members, and delivers savings of 12–20% on categories that most SMEs have never put to market.

The platform operates on a dual-side model — businesses can both win contracts through Bundle IQ's vendor marketplace and reduce their own operational costs through its buying pools. This creates a compounding loyalty loop: every new member makes the platform more valuable for every existing member.

Bundle IQ is seeking £400,000 in seed funding at a pre-money valuation of £1,800,000. The raise is structured to be SEIS/EIS eligible. Funds will be deployed across technology infrastructure, market development, and initial team, providing an 18-month runway to first commercial transactions and a Series A-ready position.

2. The Problem

The autopilot premium

UK SMEs — farms, care homes, restaurants, construction contractors — spend hundreds of millions of pounds annually on energy, materials, laundry, fuel, insurance, and consumables. In almost every case, these contracts renew on autopilot. The incumbent supplier adjusts the price annually. The business accepts. The competitive process that would reveal the market rate is never run.

This is not negligence. It is rational behaviour under operational pressure. Running a competitive procurement process for energy, compound feed, or laundry requires time, expertise, supplier relationships, and market knowledge that most SME operators genuinely do not have. A dairy farmer managing 340 cows, a care home manager responsible for 60 residents, a construction contractor running multiple live projects — these individuals have every incentive to reduce procurement costs and no capacity to do it properly.

Why large organisations have solved this

National care groups, supermarket chains, and tier-one contractors have procurement teams for every category. They tender centrally, negotiate on volume, and pay 15–25% less than SMEs for the same products. The tools exist. The buying power does not — for individual SMEs.

The market gap

Enterprise procurement platforms (SAP Ariba, Coupa, Jaggaer) start at £50,000 per year and require dedicated procurement teams to implement. They are completely inaccessible to SMEs. Trade marketplaces (Checkatrade, Rated People) provide lead generation for vendors but no buying power for buyers. Traditional buying groups are sector-specific, manually operated, and lack the technology layer to scale. No platform currently combines collective buying, dual-side dynamics, vendor verification, and live market intelligence for the SME market.

3. The Solution

Buying pools — annual communities, not one-off events

Bundle IQ's core product is the buying pool — an annual community of businesses in the same sector and category, aggregating their spend to create commercial leverage that no individual business can achieve alone. A pool of 25 farms representing £1.9M of compound feed spend is a contract that feed merchants compete seriously for. A pool of 30 care homes representing £900,000 of laundry spend is a contract worth tendering to every commercial laundry in a region.

Critically, pools are designed as annual communities rather than one-off procurement events. Members rejoin each cycle with 72-hour priority access. Monthly market intelligence bulletins maintain engagement between cycles. A permanent results archive documents every saving delivered — building the credibility evidence that makes each subsequent cycle's member recruitment easier. The community architecture creates retention and loyalty that a pure transactional platform never achieves.

The dual-side flywheel

Bundle IQ's most distinctive commercial characteristic is its dual-side architecture. In construction, every contractor is simultaneously selling their services and buying insurance, materials, plant, and fuel. A scaffolding contractor can win commercial contracts through Bundle IQ's vendor marketplace and simultaneously join the insurance, materials, and fuel buying pools to reduce their own operational costs. One relationship, two revenue streams, compounding loyalty. This flywheel makes every new vendor also a potential buyer, and every new buyer potentially a vendor — creating a self-reinforcing growth dynamic that pure marketplaces cannot replicate.

IQ Trust — the verification layer competitors do not have

Bundle IQ has built a seven-API vendor verification stack that provides a level of trust infrastructure unavailable on any comparable SME platform:

Checks feed into a composite risk score weighted across five dimensions: financial health (30%), certification currency (25%), Companies House status (20%), sanctions (15%), and platform performance (10%). The score produces a Green/Amber/Red RAG status visible to buyers on every vendor profile. Certificate expiry triggers automatic alerts to vendors at 60 and 30 days. Sanctions hits trigger automatic vendor suspension. This is meaningfully more sophisticated than any comparable SME marketplace.

Market intelligence layer

Bundle IQ runs a nightly data harvest from eight government and official sources, storing the results in a Supabase database that feeds live widgets on every pool page and the intranet management system:

This creates a data layer that compounds in value with every transaction. As the platform processes real procurement data, the IQ Benchmark Index — proprietary pricing benchmarks across 20+ categories — becomes genuinely defensible proprietary data that no competitor can replicate. Comparable data businesses in the procurement space have been acquired at 8–15x revenue multiples because the data is the asset.

4. Business Model

Revenue stream 1 — Vendor success fees

Vendors pay a success fee only when they win a contract through Bundle IQ. No subscription. No listing fee. No charge until a contract is awarded. This completely removes friction from the supply side — vendors have no financial risk in joining and responding to briefs.

Revenue stream 2 — IQ On-Site

IQ On-Site places a named Bundle IQ procurement professional inside a client organisation on a monthly retainer. The service covers all procurement activity end-to-end — brief writing, supplier identification, tender management, evaluation, contract negotiation, and supplier performance management. Pricing starts at £1,200/month for a defined scope, scaling with complexity and volume. Rolling 30-day notice. Target client profile: organisations with £500,000+ annual procurement spend that want professional procurement management without the cost of a full-time hire.

Revenue stream 3 — Data and intelligence (Year 2+)

The IQ Benchmark Index will be published as a subscription data product once the platform has sufficient transaction volume to make the dataset genuinely proprietary. Trade associations, industry bodies, and corporate procurement teams represent the target market. Pricing: £5,000–15,000/year for association licensing, £2,000–8,000/year for corporate subscriptions. This revenue stream does not require additional variable cost — it scales passively with platform volume.

Unit economics

5. Market Size

Bundle IQ operates in the intersection of three established markets: SME procurement tools, B2B marketplaces, and buying group services.

6. Competitive Landscape

Bundle IQ sits at the intersection of buying groups, trade marketplaces, and procurement platforms — and adds a community architecture and data layer that none of them have.

7. Technology

Bundle IQ has been built on a modern, serverless architecture designed for scale from the outset. The platform does not require re-platforming as it grows — the architecture handles enterprise volume without material changes.

Data moat

The IQ Benchmark Index is Bundle IQ's most strategically valuable long-term asset. Every procurement transaction processed through the platform contributes to a proprietary dataset of real SME procurement prices across 20+ categories. After 12–18 months of operation this dataset will be genuinely proprietary — no competitor can replicate it without operating a comparable platform for a comparable period. Procurement benchmarking data businesses have been acquired at 8–15x revenue multiples for exactly this reason.

8. Intellectual Property

9. The Raise

Use of funds

12-month milestones on this raise

10. Risk Factors

11. Contact