📊 Demand Aggregation

Pool your spend.
Unlock enterprise pricing.

Large enterprises negotiate better prices because they buy more. Demand aggregation groups buyers in the same spend category — so 30 SMEs in IT support have the combined leverage of one large enterprise. You don't have to know each other. IQ does the pooling.

Browse open pools →
£2.3m
Pooled spend this quarter
18%
Avg. saving vs solo buying (McKinsey SME benchmarking)
340
Businesses in active pools
23
Open pools now
18% average saving consistent with McKinsey SME procurement benchmarking (2023)
How it works

Four steps from solo buyer to collective leverage

18% saving estimate: McKinsey SME procurement benchmarking (2023). Pooled spend and member counts: live Bundle IQ platform data.

1
🔍
Browse by category
Find the spend category that matches your requirement — IT, energy, insurance, facilities, marketing. Each pool is organised by category, not by geography.
2
🤝
Join or start a pool
Add your annual spend volume to an existing pool, or start a new one if your category isn't covered. You stay anonymous until the pool goes to market.
3
📊
IQ goes to market
When the pool reaches critical mass, IQ presents the combined volume to suppliers. They compete for the entire pool — not just your slice.
4
💰
Each member saves
Every pool member gets the collective rate applied to their own volume. Each contract is individual — you're not jointly liable for anyone else.
Market benchmarks

What businesses like yours are paying

IQ anonymises and aggregates spend data across all pools. Average savings of 12–25% are consistent with McKinsey's benchmarking research on SME procurement (McKinsey, 2023). This is what businesses of similar size are actually paying — and what they save when buying collectively.

CategoryTypical SME spendMarket rangePool savingPools open
💻 IT Support & Managed Services£18k–£55k/yr£22k–£45k/yr15–22%4 open
⚡ Energy — Dual Fuel£12k–£80k/yrMarket rate8–15%3 open
🛡 Business Insurance (combined)£3k–£25k/yrMarket dependent10–20%2 open
🏢 Facilities Management£15k–£65k/yr£18k–£55k/yr18–25%1 forming
🎨 Marketing & Creative£25k–£120k/yr£40k–£100k/yr12–20%1 forming
🚚 Logistics & Courier£8k–£40k/yrVolume dependent12–20%Starting
⚖ Legal Services£10k–£60k/yrVaries widely20–35%Starting
📊 Finance & Accountancy£8k–£30k/yr£800–£2.5k/mo15–25%Starting
Open pools

Join a pool now

For individuals & households

You don't have to be a business to benefit

Individual homeowners and consumers can join category pools too — for car insurance, home insurance, energy, and local services. 200 people buying car insurance together gets rates that no individual can access.

203
In car insurance pool
19%
Below individual quote
£210
Avg saving per person
£0
Cost to join a pool

Ready to buy smarter, together?

Join an open pool or start a new one for your category. Free to join. IQ handles everything — you just confirm the deal.

Submit a solo requirement