Strategic overview · Confidential
Bundle IQ — Go to Market
How we build both sides of the marketplace, which sectors we target first, and why the seller-is-also-buyer dynamic creates a flywheel that conventional platforms cannot replicate.
The core insight
Every vendor on Bundle IQ is also a potential buyer. A plumber buys insurance, fuel, materials, and accountancy services. An IT support company buys professional indemnity, energy, and software licences. A marketing agency buys legal services, telecoms, and office supplies. One relationship. Two revenue streams. Compounding network effects.
This is not a new idea. It is almost never executed well. Most platforms treat buyers and vendors as separate populations. Bundle IQ treats them as the same people at different moments — and builds the product and go-to-market strategy around that reality.
The flywheel
🎯
Vendor joins
Lists to win buyer work. Onboarding takes 8 minutes.
🏆
Vendor wins work
Pays success fee. Relationship established.
💷
Vendor buys
Joins buying pool for their own insurance or energy.
📣
Vendor refers
Tells peers. Both sides of the platform grow.
Target sectors — phased approach
Phase 1 — Now
Tradespeople & trade businesses
Best dual-side participants. Come in as consumer hub vendors. Fast decision-making (owner decides). Strong word-of-mouth networks. Immediately also buyers of insurance, fuel, and materials. Entry point: vetted trades listing on consumer hub.
Phase 1 — Now
IT support companies & MSPs
Digitally sophisticated. Significant own-cost procurement (PI, energy, telecoms). Peer networks (CompTIA, vendor communities). Their clients are also Bundle IQ's target buyers. Entry point: vendor registration to win managed services tenders.
Phase 2 — Months 3–6
Professional services (accountants, solicitors, HR)
High-value engagements. Client networks that multiply reach. Own procurement spend on PI and professional services significant. Can refer entire client books. Entry point: ICAEW, CIMA, Law Society SME network partnerships.
Phase 2 — Months 3–9
Agriculture & farming
Underserved and overpaying. £5.3bn annual feed and fertiliser spend on a 40-year-old rep sales model. Buying Pools is the natural entry point. Reach: Farmers Weekly editorial, NFU member benefits partnership, agricultural merchant partnerships, county shows.
Phase 3 — Year 2
Hospitality · Construction · Care · Retail
Scale phase. Platform proven across Phase 1 and 2 sectors. Category expansion driven by buyer demand data. Trade association and sector body partnerships for rapid reach.
Channel strategy
🎯 Direct — where they actually are
Trade WhatsApp groups and Facebook communities. Agricultural merchant yards and county shows. CompTIA and tech industry events. Chamber of commerce breakfasts. Not LinkedIn for trades. Not trade press advertising. Where they actually spend time.
📰 Editorial — earned, not paid
Opinion pieces in Farmers Weekly, Farmers Guardian, The Grocer. Thought leadership in IT Pro, Computer Weekly. Guest content for accountancy and legal trade press. Editorial credibility converts at rates advertising cannot match.
🤝 Partnerships — multiplied reach
NFU member benefits programme. Federation of Master Builders. CompTIA UK. ICAEW practice advisory. Agricultural merchants (Travis Perkins rural, SCATS). Each partnership gives us access to thousands of potential users with a single conversation.
🔄 Referral — the flywheel accelerant
Every vendor who refers another vendor earns meaningful credit — fee reduction on their next success fee, priority listing, or cash equivalent. Accountants and IT companies who introduce client books get a relationship credit structure. Make referral commercially worthwhile.
The message — simple, sector-specific
The generic SME message — "save money on procurement" — lands with nobody in particular. Sector-specific messages that speak the buyer's language convert at a completely different rate.
FARMERS
"Your feed merchant's rep drives a nice car. Have you ever wondered who paid for it?"
IT PROVIDERS
"Win more managed services clients — and cut the cost of your own PI renewal while you're here."
TRADESPEOPLE
"Better clients. Protected payments. And your public liability renewal sorted while you're at it."
SMEs (BROAD)
"Run your business. We'll handle the buying."
Early adopter offer — first 90 days
🆓
Zero fee on first winFirst contract award is free. No success fee. Removes risk from trying the platform.
⭐
Priority listingEarly vendors get featured placement in their category for the first 6 months.
🎁
Referral creditRefer another vendor and earn credit against future success fees — real commercial value.
Bundle IQ Limited · Confidential · April 2026 · bundleiq.co.uk